It was expected that Joluvian’s third type font would be inspired by the city where he currently resides: Madrid, Spain. His previous creations had originated in Venezuela (Zulia) and The Philippines (Salamat), both, places where he had once lived.
Joluvian believes “now is the time to pay tribute and show gratitude towards a city that has bestowed me with so many fortunes.” He considers that Madrid’s people, streets, scents, flavor and sounds are gift enough to awaken the creative urgency in any artist. This time around, it is being expressed through the crafts of the Typographic industry.
Since his arrival in Spain, Joluvian has been attached to the city’s central area, specifically to the renowned Atocha
Street and its railroad station. It was precisely on that street that Joluvian and Mauco Sosa, his friend and partner, decided to establish the Patera Studio: a charming creative space that birthed the concept for this new font which they proudly named Atocha
The artists where still in the final phases of their previous script, Salamat, when the idea for Atocha
came about. This dynamic is actually very typical of the artistic process, in which every finished product spawns the need to create its next level offspring.
“Working on Atocha
and Atocha Caps
has been a very pleasant journey. We have given our best efforts, for we wanted to offer a typeface that was both versatile and user-friendly on a number of applications, showing a wide scope of alternatives in our glyphs,” says the artist. The illustrations were created by Mauco
, to ensure visual integration that would showcase the work of both members of the Patera
Studio and their complementing aesthetic voices.